What do MacroFactor and YAZIO sell, and what do they cost?
A paid diary, from the first day. MacroFactor's own site, read 14 September 2026, offers "Start your free trial" and no free plan; the trial runs through the App Store or Google Play, where the subscription that follows it is set up. The prices, read on its page on 8 September 2026, are $11.99 a month, $47.99 for six months and $71.99 a year; the App Store listing, read 14 September, also carries a $59.99 annual and a $9.99 monthly. The annual saves 50 percent against twelve monthly payments, and the same 50 to 67 percent gap runs across the category, so the annual figures are the ones that compare like for like.
This article judges neither app beyond its own page: MacroFactor is a paid diary with no free tier below it, and that is a clean position, since there is nothing free to convert you from. What it asks in return is a subscription in the middle band of the category, about $60 to $100 a year, where MyFitnessPal Premium, Lose It! Premium and Cronometer Gold also sit.
A free diary and a PRO tier. YAZIO's help centre, read 14 September 2026, lists "ad-free experience" as a PRO feature, so the free diary carries ads, and describes what PRO adds: "AI food tracking", in its words "Log your meals in seconds with a quick photo", detailed nutrients, the recipe database, grocery lists, all fasting plans, statistics beyond the recent period and renaming meal categories. Free is the diary itself.
The price is where YAZIO stands apart. On the App Store, read 8 and 14 September 2026, the year is $47.90 list and $23.90 on a promotion shown on both days, with no end date given; the in-app purchases also list $11.90 without a named term, $23.99 for three months and $34.99 for six. At the promotional price it is the cheapest year of the five trackers compared on this site; at list it is still below the $59.99 to $79.99 the other four charge for a year.
| MacroFactor | YAZIO | IZeat | |
|---|---|---|---|
| Free tier | None; a 7-day trial through the app stores | Yes, with ads by its own help page | None; a trial without a card |
| Year, App Store or own page | $71.99 ($59.99 also listed) | $47.90 list, $23.90 promotional | On the price card |
| Month | $11.99 ($9.99 also listed) | From $11.90, term not named on the listing | On the price card |
| What the paid tier adds | Everything: there is no free diary | Photo logging, detailed nutrients, recipes, fasting plans, longer statistics, no ads | Nothing: one product, no tiers |
Bottom line: MacroFactor sells the diary paid, YAZIO sells it free with ads and PRO above, IZeat sells the absence of the diary screen.
Where does IZeat sit between them?
IZeat is the calorie tracker inside ChatGPT, Claude or any other assistant. Tell the assistant you already use what you ate instead of searching for foods and entering them one by one. It is not a better MacroFactor or a cheaper YAZIO; it is a different shape, a food diary you never type into, with the estimate marked as one on every row that is one. There is no diary screen to type into, no search box, no photo logging of a plate that is not asked about first; the meal is a sentence, and the receipt comes back with each item's source.
On price and tiers it is closer to MacroFactor than to YAZIO: no free tier, one product, a monthly or a yearly plan, with the prices on the price card. Two differences: the trial asks for no card, and there is nothing a tier could add, so the food diary has no ad, no upsell and no held-back macro from the first day to the last, and a data export of the whole record is one click. The no-ads article says why.
Tuesday lunch, said in a chat: "180 g of grilled chicken, 150 g of rice and a plain yoghurt." The assistant is asked to check what your words leave open, then to record the meal through IZeat; the receipt lists three rows with the source of a number on each, the meal's figures, the day total so far and, against the calorie target you set, the calories left. In either app the same lunch goes into the diary item by item; on YAZIO PRO its page offers a photo instead. Which of the three you would rather do four times a day is the whole comparison.
What you give up coming here: IZeat has no import from either app, no barcode scanner and no food database; a history built in MacroFactor or YAZIO stays there, and a packaged food is recorded from its label rather than found in a catalogue. And the assistant is yours to bring: IZeat records what it is told and calculates the day, and the reading of your sentence is the assistant's job, not IZeat's.
Frequently asked questions
Short answers to the questions people type, each one sourced above.
Does MacroFactor have anything cheaper than $71.99 a year?
On its own page, read 8 September 2026, six months at $47.99, which is $7.99 a month against $11.99 month to month; on the App Store, read 14 September, a $59.99 annual and a $9.99 monthly are also listed. There is no free tier below any of them, and the trial runs through the app stores. Which term is cheapest for you depends on how long you expect to keep the diary, which is the question every annual discount in the category rests on.
Is YAZIO's $23.90 year a permanent price?
Its page does not say. The $23.90 year was shown on the App Store on both days it was read, 8 and 14 September 2026, beside a $47.90 list price, with no end date given; whether the promotion ends is not something the listing states. What can be said is that at $23.90 it is the cheapest year of the five trackers compared on this site, and at $47.90 it is still below the other four. Check the listing on the day you buy.
Which is cheaper, MacroFactor or YAZIO?
YAZIO, on any term: $47.90 a year list against MacroFactor's $71.99, and $23.90 on the promotion shown on 8 and 14 September 2026, with no end date given. On the shortest terms listed the two are close, from $11.90 against $11.99 a month. The comparison is between a free diary with ads and a paid tier, and a paid-only diary with a trial; the cheaper year buys a different arrangement, not the same one for less.
Is IZeat cheaper than MacroFactor or YAZIO?
Its prices are on the price card rather than in this text, so the comparison is yours to make there. What can be said here is the shape: no free tier, like MacroFactor; a trial without a card, unlike both; one product with no tier above it, unlike YAZIO; and no diary screen at all, unlike either. Whether the price is worth it depends on what the entry screen costs you, four times a day.
Can I import my MacroFactor or YAZIO history into IZeat?
No, not today: IZeat has no import from another tracker, and a record starts with the first meal you say. What you can do is export from the other app if it lets you, keep that file, and start the IZeat record on the day you switch; the day pages and the week averages then build from that day. The leaving article has the order to do it in.
Does IZeat have photo logging like YAZIO PRO?
Not in the same sense. You can send a photo of a plate to the assistant, and it is asked to name the dish and then to ask for the portion and the cooking fat before anything is recorded, because a picture cannot show either; the result is recorded as an estimate that says so. A photo of a nutrition label is read back to you and recorded from the label. What IZeat refuses is a confident number from a plate alone.
Which should I choose?
It depends on what you want to pay for. A paid diary with no free tier and a trial through the app stores is MacroFactor's shape. A free diary with ads, and a cheaper PRO year on the promotion shown, for the photo logging and the nutrients, is YAZIO's. No diary screen, one product, a trial without a card and a record you read from the assistant or the web app is IZeat's. All three are typed or said several times a day, so the question is which of those three shapes you want to repeat.