Serving size
A serving size is the reference amount a label's figures are given for, chosen by the producer or set by regulation, and it is often not the amount a person actually eats. IZeat records the amount the customer actually ate, in grams or millilitres, and scales the label's per-serving or per-100 g figures to it, keeping the customer's own words next to the converted quantity.
Two labels for similar foods can quote a serving of 30 g and one of 45 g, and a package can hold two and a half servings. IZeat sidesteps the trap by always recording what was eaten: the assistant converts "half the bag" or "two biscuits" to grams from the label's own weights, records the grams, and keeps "half the bag" as what was said. The source stays label, because the figures were read.
Serving size is where honest people under-count without noticing: a serving of cereal is smaller than most bowls, and a serving of oil is smaller than most pours. The remedy is not a better label but a weight, and IZeat's whole design pushes toward the weight: grams and millilitres only, cups and pieces converted and said back, and a question when the portion is the part nobody knows.
Put it into practice: Logging a meal.
Updated